Not all celebrities are good people. Kwame the sock monkey found that out in October 2001 when he was shopping at a Walmart in Cerritos, California. Kwame is a big video game fan, and was picking up a copy of his favorite game, Metal Gear Solid 2. It was the last copy in the store - Kwame had waited 10 months to buy and play this game.
A large oaf with no hair took the game from him. There was a brief shuffle, and Kwame was overpowered by the ogre.
Kwame went home, and did his research. He found the monster's picture, and it came with a name: Tito Ortiz. An exact match, Kwame had found his nemisis.
The plan came to him instantly. Begin a terrible and malicious grassroots campaign to defame and wound Tito. Kwame's revenge would be thorough and complete - starting online and then a planned attack at the next UFC event.
He began to scour the Internet. Revenge by Internet.
The KICK TITO website is born. Brilliant, Kwame says.